20th anniversary

Pharrell speaks on OTHERtone about his first time meeting and visiting NIGO at his home, which was the spark that inspired the concept of juxtaposing Japanese street style with American hip-hop culture.

Billionaire Boys Club is revealed for the first time in the music video ‘Frontin’ by The Neptunes [Pharrell Williams and Chad Hugo]. The ‘BBC’ logo is seen on the very first t-shirt made for the brand, worn by Pharrell throughout the video. 

Known for blurring lines between style, music and more, Pharrell ushered skateboard lifestyle and aesthetics into hip-hop culture in the ‘Frontin’ video. Glamorizing a laid back lifestyle that involved tees and shorts, the perfect fit to skate on your ramp during your house party, the ‘Frontin’ music video would become one of the most iconic visuals released that would influence fashion in popular culture.

Pharrell Williams wears the Cocoa OG BBC Logo tee to accept his first Source Awards on behalf of the Neptunes.

Pharrell + NIGO unveil the new clothing and footwear line, ICECREAM, with an exclusive press conference. 

In 2004, streetwear brands were heard about through word-of-mouth and internet chat forums. When Pharrell and NIGO created ICECREAM, the choice to debut the line with an invite-only press conference was their way of creating an air of luxury that they also injected into their philosophy for the brands BBC and ICECREAM. The ICECREAM footwear line would expand to offer two styles that swept the streetwear scene: Boutiques and the Boardflips.

Pharrell wears BBC OG Logo tees embossed with crystals and theICECREAM Boutiques in the ‘Drop it Like it’s Hot music video with Snoop Dogg on September 27th, 2004. The song popularized the line Pharrell drops, “See these ice cubes, see these icecreams”, referencing the shoes that would later be blurred out in the video to avoid any design leaks, and creating a hype among the streetwear community.

Custom one-of-one G-SHOCK watch with black diamond on the back of the face and BBC Helmet logo. Made exclusively for Rob Walker.

Pharrell and NIGO invite the Teriyaki Boyz to BBC ICECREAM Tokyo Flagship for a special tour and interview. 

Pharrell releases the album, In My Mind, essentially creating the soundtrack for BBC ICECREAM. The album cover showcases an illustrated Pharrell character wearing the Billionaire Boys Club Classic Curve Tee. The illustration was created by Mankey

Billionaire Boys Club celebrates its one year anniversary of the Tokyo Flagship

Pharrell shares a day in his life with a special video vlog released in 2006.

Pharrell wears ICECREAM Cones N Bones Classic Tee for the 2006 NBA All-Star commercial. 

Pharrell puts BBC ICECREAM on the commercial stage with his 2007 Pepsi Ad

Pharrell visits Sarah Andelman’s Colette Flagship in Paris and leaves a mark.

Pharrell Williams traveled to Versailles, France to visit his friend, world renowned artist, and frequent collaborator, Takashi Murakami, for his exhibit in Tokyo, Japan.

BBC celebrates its ten-year anniversary Pharrell, Jay-z, Beyonce, Swizz Beats and Nas record ‘BBC’, heard on Jay-Z’s Magna Carta Holy Grail album

Pharrell introduces iamOTHER

Pharrell hosts Fashion Night Out event at the SoHo, NYC BBC ICECREAM Flagship

Pharrell releases his first Rizolli book, Places and Spaces I’ve Been, a collection of excerpts and imagery that details his creative endeavors in a number of different industries, including his work with BBC ICECREAM.

From Rizzoli: Illustrated with lavish photography, this book also explores his musical career in depth, charting his many projects from his production team The Neptunes, to the band N.E.R.D., and his collaborations with friends Kanye West, Jay-Z, Snoop Dogg, and other hip-hop royalty. This unprecedented volume documents Pharrell’s prolific body of work and his contribution to contemporary culture. In his own unique graphic language, he details his extensive creative pursuits, including clothing lines, jewelry, and accessories designs for Louis Vuitton, furniture and other product design, limited-edition toys, graphic designs, skate graphics, and collaborations with Moncler, Marc Jacobs, the artist KAWS, and with architects Zaha Hadid and Masamichi Katayama/Wonderwall. 

The book includes contributions from Buzz Aldrin, Toby Feltwell, Zaha Hadid, Shae Haley, Chad Hugo, Jay-Z, Masamichi Katayama, Ambra Medda, Takashi Murakami, NIGO ®, Loïc Villepontoux, Kanye West, Anna Wintour, Hans Zimmer, Ian Luna and Lauren A. Gould.